| Issue |
E3S Web Conf.
Volume 664, 2025
4th International Seminar of Science and Applied Technology: “Green Technology and AI-Driven Innovations in Sustainability Development and Environmental Conservation” (ISSAT 2025)
|
|
|---|---|---|
| Article Number | 05005 | |
| Number of page(s) | 7 | |
| Section | Green Infrastructure | |
| DOI | https://doi.org/10.1051/e3sconf/202566405005 | |
| Published online | 20 November 2025 | |
Marketing strategy for green transport and logistics infrastructure innovative projects’ development
1 State University “Kyiv Aviation Institute”, Air Transportation Management Department, 1 Liubomyra Huzara Ave., Kyiv, Ukraine
2 Kharkiv National Automobile and Highway University, Transport Technologies Department, 25 Yaroslava Mudrogo St., Kharkiv, Ukraine
3 State University “Kyiv Aviation Institute”, Management of Foreign Economic Activity of Enterprises Department, 1 Liubomyra Huzara ave, Kyiv, Ukraine
* Corresponding author: avinyukov@gmail.com
The global push to sustainable development has significantly reshaped the transport and logistics sectors. This article explores the critical role of marketing strategy in accelerating the development and adoption of green transport and logistics infrastructure facilities (GTLIF). It explores the marketing dimensions of developing innovative projects in green transport and logistics infrastructure facilities. It proves that a comprehensive marketing approach, extending beyond traditional product promotion to green policy, stakeholder engagement, and value creation, is essential. The scientific novelty of the research is determined by the formation of Marketing Strategy for green transport and logistics infrastructure facilities. Key findings suggest that integrated marketing communications, leveraging digital tools and partnerships, are crucial for successful projects’ adoption. By creating an understanding of the long- term benefits and demonstrating tangible short-term gains, effective marketing can overcome barriers to GTLIF implementation, driving, environmental sustainability, infrastructure resilence and economic efficiency.
Key words: marketing strategy / green transport / logistics infrastructure / innovative projects’ / transport / supply chains / sustainable development
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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