| Issue |
E3S Web Conf.
Volume 706, 2026
3rd International Conference on Environment, Green Technology, and Digital Society (INTERCONNECTS 2025)
|
|
|---|---|---|
| Article Number | 04006 | |
| Number of page(s) | 7 | |
| Section | Social Sciences, Humanities, and Economics | |
| DOI | https://doi.org/10.1051/e3sconf/202670604006 | |
| Published online | 21 April 2026 | |
Integrating Ethical Sustainability into Halal Tourism: A Netnographic Analysis of Visitor Experience at Sharia Hotel through Maqashid al-Shariah
Universitas Muhammadiyah Magelang, Magelang, Indonesia
* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract
This study evaluates visitor experiences at the Grand Madani Sharia Hotel Mataram by integrating digital sentiment analysis with the Maqashid al-Shariah framework. Utilizing a netnographic approach, 69 online reviews from Google Reviews and Agoda (January–October 2025) were analyzed through qualitative content analysis. Results indicate a predominantly positive sentiment, with satisfaction driven by cleanliness, comfort, and sharia-compliant facilities. From a Maqashid perspective, the hotel successfully implements Hifzh an-Nafs (Protection of Life) through guaranteed comfort, Hifzh al-Mal (Protection of Wealth) via price efficiency, Hifzh ad-Din (Protection of Religion) through worship accessibility, and Hifzh an-Nasl (Protection of Offspring) via a family-friendly environment. Conversely, Hifzh al-’Aql (Protection of Intellect) remains underrepresented in guest experiences. This research pioneers the integration of netnography and Maqashid al-Shariah in the halal tourism industry, offering strategic insights for hotel managers to enhance sharia compliance and service quality.
© The Authors, published by EDP Sciences, 2026
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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