Bridging Green Knowledge and Sustainable Tourism Operations: Evidence from Local Government Workspaces in Laguna, Philippines

National University, Manila, Philippines

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Abstract

This study explores the relationship between green knowledge, green strategies, and sustainable operations among local tourism offices in the Province of Laguna, Philippines. Anchored on the principles of sustainable development and environmental governance, the research utilized a quantitative approach through Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from tourism officers. Results revealed that while green knowledge significantly influences both the adoption of green strategies and sustainable operations, several green strategies demonstrated non-significant or even negative correlations with operational sustainability. Notably, regulatory and policy knowledge, and community engagement reflected moderate negative relationships with green strategies, suggesting potential gaps in implementation and alignment with policy frameworks. Mediation analysis further established that green knowledge serves as a crucial mediator between green strategies and multiple sustainability dimensions—including economic, social, and environmental aspects. The findings underscore the complexity of integrating green practices in local governance and the importance of capacity building to enhance environmental competence. This study contributes to the discourse on green public management by offering empirical insights into how knowledge-driven strategies can foster sustainability in tourism. Recommendations include institutionalizing sustainability training, aligning local strategies with national frameworks, and strengthening community participation to enhance the effectiveness of green initiatives.