Issue |
E3S Web Conf.
Volume 408, 2023
International Conference on Sustainable, Circular Management and Environmental Engineering (ISCMEE 2023)
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Article Number | 01010 | |
Number of page(s) | 13 | |
DOI | https://doi.org/10.1051/e3sconf/202340801010 | |
Published online | 02 August 2023 |
Green innovation in hospitality industry: role of environmental strategies and top management support
1 Politeknik Negeri Bali, Department of Business Administration, 80364 Tuban, Bali, Indonesia
2 Estonian Entrepreneurship University of Applied Science, 11415 Tallinn, Estonia
3 Academy of Applied Sciences Mazovia, 08-110 Siedlce, Poland
4 Izmail State University of Humanities, 68601 Izmail, Ukraine
5 Yasar University, Department of Logistics Management, 35100 Izmir, Turkey
6 Management and Science University, 40100 Shah Alam, Selangor, Malaysia
* Corresponding author: wayanediarsawan@pnb.ac.id
Sustainability concerns are becoming pressing in the hospitality sector, which requires incorporating the green innovation approach to yield excellent business performance and preserve the environment. However, the drivers that underpin green innovation have yet to be comprehensively established. This study aims to examine the drivers of green innovation and investigate top management support as a moderator. Data were sourced from 121 eco-friendly hotels, which comprised 276 respondents analyzed with SEM-PLS. The results demonstrated that embedding environmental strategies significantly affected top management support and green innovation. In addition, the results notably denoted that top management support mediated and moderated the relationship between environmental strategies and green innovation. This paper also discusses the theoretical and managerial implications in further detail.
© The Authors, published by EDP Sciences, 2023
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