E3S Web Conf.
Volume 33, 2018High-Rise Construction 2017 (HRC 2017)
|Number of page(s)||12|
|Section||3 Construction Technology and Management|
|Published online||06 March 2018|
Non-price competition in the regional high-rise construction market
Vyatka State University, Moskovskaya str., 36, Kirov, 610000, Russia
2 Moscow State University of Civil Engineering, Yaroslavskoye Shosse, 26, Moscow, 129337, Russia
* Corresponding author: firstname.lastname@example.org
The article analyzes the market of high-rise residential construction in the city of Kirov (Russia). A minimal significance of price factors has been revealed in the process of the market analysis. This suggests that a lower price does not guarantee an increase in consumer demand. Thus, factors of non-price competition are of great importance in the market in question. The expert survey has identified the factors of non-price competition which influence consumer perceptions. A perceptual map has been constructed on the basis of the identified factors by means of the factor analysis to determine the positioning of each high-rise building relative to the consumer requirements. None of the high-rise residential buildings in the market in question meets the consumers’ expectations of an “ideal facility”.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (http://creativecommons.org/licenses/by/4.0/).
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