E3S Web Conf.
Volume 41, 2018IIIrd International Innovative Mining Symposium
|Number of page(s)||6|
|Section||Mining Regions’ Sustainable Development|
|Published online||26 June 2018|
Stabilization Factor for Enterprises during the Crisis Period
T.F. Gorbachev Kuzbass State Technical University
2 Kyiv National Economics University named after Vadym Hetman
3 Chernihiv National University of Technology
* Corresponding author: firstname.lastname@example.org
Market conditions of the business determine the information and contractual relations with the basic attributes of doing business. Information support of business forms the system of communications of the enterprise as an open system, on the basis of which the environment of functioning of the enterprise is formed, where its employees interact with suppliers, consumers, intermediaries, partners. The system for establishing such interactions is determined by the communicative policy of the enterprise, the formation and management of which is a complex, laborintensive and relevant process in the market economy. The purpose of the work is to study the peculiarities of the marketing communication policy of enterprises under the influence of crisis phenomena.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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