E3S Web Conf.
Volume 68, 2018The 1st Sriwijaya International Conference on Environmental Issues 2018 (1st SRICOENV 2018)
|Number of page(s)||8|
|Section||Reducing Global Warning Effect|
|Published online||27 November 2018|
Marketing Performance Evaluation of Purun Agroindustry as Peatland Friendly Commodities in South Sumatera
1 Researcher/Lecturer of Agriculture Faculty, Unversitas Sriwijaya, Indonesia
2 Researcher Assistence of of Agriculture Faculty, Unversitas Sriwijaya, Indonesia
* Corresponding author: firstname.lastname@example.org.
Researchs related to purun (Heleocharisfistula) economic development should be encouraged for peatland sustainability. For long time, purun crafting was marketed traditionally only to traders who already have closebonding to the crafters. So, the research objective were (1) to evaluate the marketing performance, and (2) to design the marketing model’s plan of purun. This research was conducted in Pedamaran Area, Ogan Komering Ilir on September 2017. The result showed the performance of marketing of purun agroindustry in Pedamaran area has not yet all have a level of performance that corresponds to the importance of all marketing actors. There are gaps between performances and importances of marketing performance for atbributes, i.e. commitment in cooperation, profit, sales, prices, information, and skills improvement. The marketing model’s plan of purun are (1) building cooperative institution formally, (2) improving inputs for increasing profit, and (3) introducing e-commerce.
© The Authors, published by EDP Sciences, 2018
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