E3S Web Conf.
Volume 73, 2018The 3rd International Conference on Energy, Environmental and Information System (ICENIS 2018)
|Number of page(s)||4|
|Section||Environment, Infrastructure Development, Culture and Society|
|Published online||21 December 2018|
Toponymy and Branding of Modern Residential Sites in Semarang
Master Program of Linguistics, Faculty of Humanities, Diponegoro University, Semarang - Indonesia
* Corresponding author: firstname.lastname@example.org
This study concerns with the phenomenon of naming residential areas using both local and foreign language and choosing lexicons relating to nature. Using critical toponymy and critical discourse analysis, 53 names were analyzed. The results show that blending both local language (the Indonesian) and English is the most popular. It is a branding strategy to create global society in local context. The use of certain lexicons referring to nature reveals that the developers concern with the movement of creating low-carbon society. They function as marketing strategy to control society in identify themselves as members of global society.
Key words: critical toponymy / global society / living with nature
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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