Financial problems of territorial marketing as an instrument of strategic spatial development

¹ Vyatka State University, Moskovskaya street, 36, Kirov, 610000, Russia
² Vyatka State Agricultural Academy, October Avenue, 133, Kirov, 610017, Russia
³ Moscow State University of Civil Engineering, 26, Yaroslavskoe Shosse, Moscow, 129337, Russia

^* Corresponding author: Natalya-kataeva@yandex.ru

Abstract

This article analyzes the aspects of territorial marketing and their influence on the spatial development of the territory, as well as the financial components of this problem. Having applied economic-mathematical and statistical methods, the authors have analyzed the socio-economic indicators and investment potential of Kirov region. They have come to the conclusion that the financing of spatial development of the territory’s investment potential is performed mainly using the federal and regional budget funds within the framework of the approved Development Strategy of Territories, considering the available resources and the degree of customer satisfaction by the territorial product. Using the methods of abstractly logical judgments and expert assessments, a step-by-step process of strategic positioning of the territory was developed with the indication of specific methods for each stage, based on the existing resource basis and prospects of its development by attracting additional funds. Attraction of additional investments in spatial territorial development by means of tools of territorial marketing is possible due to the improvement of social and economic potential of the Kirov region, increase of satisfaction of target groups by territorial product, and also the development and implementation the strategy of territorial positioning, taking into account its strengths and weaknesses.