| Issue |
E3S Web Conf.
Volume 116, 2019
International Conference on Advances in Energy Systems and Environmental Engineering (ASEE19)
|
|
|---|---|---|
| Article Number | 00006 | |
| Number of page(s) | 9 | |
| DOI | https://doi.org/10.1051/e3sconf/201911600006 | |
| Published online | 24 September 2019 | |
Developing a social media strategy for R&D in energy efficiency – a case study in progress
European Science Communication Institute (ESCI), Lindenstraße 87, 26123 Oldenburg, Germany
* Corresponding author: eb@esci.eu
Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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