| Issue |
E3S Web Conf.
Volume 118, 2019
2019 4th International Conference on Advances in Energy and Environment Research (ICAEER 2019)
|
|
|---|---|---|
| Article Number | 03019 | |
| Number of page(s) | 4 | |
| Section | Environment Engineering, Environmental Safety and Detection | |
| DOI | https://doi.org/10.1051/e3sconf/201911803019 | |
| Published online | 04 October 2019 | |
Research on image perception of Guilin tourism destination based on network text analysis
College of Tourism&Landscape Architecture, Guilin University of Technology, Guilin 541000, China
* Corresponding author: 982809522@qq.com
This article taking the travel notes of the ant mafengwo.com and Ctrip.com as a sample, using the content analysis method and ROST CM6 to analyze the visitors’ perception of the Guilin tourism destination image, through the analysis of the high-frequency vocabulary and the semantics of the network notes, and the spindle coding, From eight categories of humanistic attraction, natural attraction, tourism transportation, special food, accommodation conditions, overall impression, tourism consumption and service level, It is found that the tourists’ perception of Guilin tends to be positive. The basic information characteristics, cognitive image, emotional image and willingness to travel are comprehensively explored. The image of Guilin is proposed from the improvement of hardware elements, the innovation of tourism image marketing methods and the improvement of software image elements.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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