Broadcasting Applications of Local Wisdom Character on Coastal Environment in Communication Media

Lecturer in Faculty of Humanities, Diponegoro University, Semarang - Indonesia

^* Corresponding author: tiani.riris@gmail.com

Abstract

This study aims to determine the effect of television shows on people's verbal behavior. Natnography used as a research method, to find out the types of television programs that are seen by many people of all ages. Cultural studies methods also used to determine the negative impact of television broadcast content. How the influence of television shows on the style of public communication in forming the character of millennial society. In-depth interview techniques with KPID and representatives of national television stations. Based on research in the field, television shows are present for 24 hours in the family room. Culture that accepted in society that television has not become a spectacle but has become a demand. Broadcasting institutions control the formation of mental, social, and cultural. The results of this study include many Impoliteness television shows. The reality in broadcasting shows that FTV content, talk shows, and advertisements have the most verbal abuse (VA) frequencies. Form (VA) is dominated by abuse, swear, invective, and (nonVA). 60% of the broadcasting composition in the media must be educative with local wisdom, 20% national or international public broadcasting, 20% broadcast advertising content. Forms of impertinence are influenced by frequency, television cognition, and broadcast regulation.