The Linguistic Landscape of Kampung Bahari Presenting the Coastal Community Development of Tambak Lorok Semarang

Department of Linguistics, Faculty of Humanities, Diponegoro University, Semarang - Indonesia

Abstract

Kampung Bahari Tambak Lorok Semarang being prepared for a new potential tourism destination is changing not only in its infrastructure but also its social behavior. The changing infrastructure changes social structure, social belief, and social identity. The changes may be integrated in many aspects like environment, literacy, education, and economy. This paper aims at discovering the linguistic landscape which promotes the coastal community development of Kampung Bahari to create Kampung Bahari to be a nicer place to live and to visit. It seems that waste is an important problem in Tambak Lorok in order that this can make Kampung Bahari clean and be visited by many domestic or foreign tourists. The public signs indicating the facilities including waste management of the coastal community at Kampung Bahari were captured and analyzed using abductive inferential method. The result shows that the linguistic landscape of the development of Kampung Bahari indicates that Kampung Bahari has infrastructure which shows social awareness on environment, provides the community needs in economy, health, and literacy. The needs can be identified through the public names like Taman Baca Seroja indicating literacy activities, Koperasi Simpan Pinjam for banking system, Masjid Sholaha for spiritual needs. Komunitas Camar Peduli Lingkungan indicates environmental awareness and care. This study gives contribution to linguistic landscape study in terms of the contribution of linguistic study to regional development issues.