| Issue |
E3S Web Conf.
Volume 135, 2019
Innovative Technologies in Environmental Science and Education (ITESE-2019)
|
|
|---|---|---|
| Article Number | 04024 | |
| Number of page(s) | 8 | |
| Section | Environmental Planning and Environmental Education | |
| DOI | https://doi.org/10.1051/e3sconf/201913504024 | |
| Published online | 04 December 2019 | |
Modern application of marketing in the telecommunications industry
Al-Farabi Kazakh National University, 050040, 71 Al-Farabi Ave, Almaty, Kazakhstan
* Corresponding author: doptaganka@yandex.ru
The article discusses the use of marketing tools in the telecommunications industry, analyzes the experience of their creation and implementation, as well as the role of marketing in this industry. It is simply impossible to imagine the current modern generation without telecommunication technologies. These technologies are so “ingrained” in our lives that it is simply unrealistic to imagine our existence without them. But some people do not even notice these important modern technologies, so companies are experiencing difficulties in relation to the position in the market. So let’s try in this article to understand what it is and why do we need telecommunications in the modern world? And is it worth promoting these telecommunications technologies through marketing communications? Are telecommunications currently being promoted through marketing tools?
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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