| Issue |
E3S Web Conf.
Volume 135, 2019
Innovative Technologies in Environmental Science and Education (ITESE-2019)
|
|
|---|---|---|
| Article Number | 04070 | |
| Number of page(s) | 9 | |
| Section | Environmental Planning and Environmental Education | |
| DOI | https://doi.org/10.1051/e3sconf/201913504070 | |
| Published online | 04 December 2019 | |
Experience economy in the system of culture and education
1
North-West Institute of Management, branch of RANEPA, 199178, Sredny prospect VO, 57/43, St. Petersburg, Russia
2
Saint-Petersburg State Institute of Technology, 190013, 26 Moskovsky prospect, St. Petersburg, Russia
* Corresponding author: malexpush@bk.ru
The economy of impressions in which the new level of interaction is formed between brands and target audiences gaining particular importance in new market reality. The company in a service sector, including higher education institutions, becomes the provider of “impressions” under these conditions. Impression economy includes art collaboration methods and tools in which different brands take an active part. Currently, cooperation between educational institutions and the art and cultural industries is becoming one of the effective mechanisms for promoting educational brands, increasing consumer loyalty, creating competitive market superiority. The article considers cooperation in the context of the Virtual Museum project between brands such as the Russian State Hydrometeorological University (RSHU) and the Russian Museum.
© The Authors, published by EDP Sciences, 2019
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