E3S Web Conf.
Volume 143, 20202nd International Symposium on Architecture Research Frontiers and Ecological Environment (ARFEE 2019)
|Number of page(s)||4|
|Section||Architectural Engineering and Urban Construction|
|Published online||24 January 2020|
Research on Image Perception of Heritage Destination Based on Web Text Analysis : Taking Hongcun Village as an Example
College of Tourism & Landscape Architecture, Guilin University of Technology, Guilin, China.
* Corresponding author: email@example.com
This paper focuses on Hongcun in Anhui Province, using comments data of ctrip.com, ly.com and qunar.com as a samples, and makes a systematic analysis of Hongcun's tourism image through Python software. The study finds that the dimension of Hongcun image perception includes tourism attraction, tourism service, tourism environment and tourism atmosphere. The perception curve of tourism images of Hongcun presents the distribution characteristics of power functions, with obvious "long tail" distribution.Tourists have higher evaluation of Natural scenery and historical features,and lower evaluation for over-commercialization,single tourism items and disordered management in tourism-peak season. Accordingly, it is necessary to establish the concept of protective development and protect the authenticity of Hongcun . At the same time, it is necessary to enrich the cultural connotation of tourism products and enhance the experience of tourists.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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