E3S Web Conf.
Volume 159, 2020The 1st International Conference on Business Technology for a Sustainable Environmental System (BTSES-2020)
|Number of page(s)||9|
|Section||Chapter 4: Industry, Innovation, and Infrastructure|
|Published online||24 March 2020|
Digital Technologies as a Driver for the Development of The Tourism Industry
Plekhanov Russian University of Economics, 117997, Moscow, Russian Federation
2 L.N. Gumilyov Eurasian National University, 010008 Satpayev 2 Str., Nur-Sultan, Kazakhstan
3 Korkyt Ata Kyzylorda State University, 29A Aiteke bie str, 120014 Kyzylorda, Kazakhstan
4 Kazakh Humanitarian Law Innovative University, 071400, Semey, Kazakhstan
* Corresponding author: firstname.lastname@example.org
The article deals with the development of digitalization in the field of tourism. The authors note the motives of the tourist market subjects to use digital technologies. It is pointed out that digitalization is a new form of communication between producers and consumers of tourist services, becoming a source of competitive advantages of tourist organizations. Special attention is paid to the importance of developing eco-tourism in the Republic as the most promising segment. The role of marketing for tourism development is highlighted, the characteristics of the marketing complex and its features for tourist activities are given. The most promising directions of digitalization in the field of tourism are considered. The SWOT analysis of Kazakhstan’s tourism business is given. The study developed recommendations for using broad marketing opportunities for tourism development in the Republic of Kazakhstan.
Key words: digitalization / digitalization of tourism / digital technologies in tourism / cluster / tourism market / marketing in tourism
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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