E3S Web Conf.
Volume 164, 2020Topical Problems of Green Architecture, Civil and Environmental Engineering 2019 (TPACEE 2019)
|Number of page(s)
|Environmental and Resource Economics
|05 May 2020
Features of consumer behavior of Russian tourists in duty-free shops
1 Herzen State Pedagogical University of Russia, St. Petersburg, Russia
2 St. Petersburg Peter the Great Polytechnic University, St. Petersburg, Russia
* Corresponding author: email@example.com
In the modern world, a new category of travelers (global shoppers) has appeared. They are people who spend their time for shopping on abroad trips. The article considers the problem of understanding the consumer behavior of Russian tourists (Russian global shoppers) in duty-free shops. The purpose of the study is to identify the features of consumer behavior, motives and habits of Russian tourists when shopping at duty free stores at airports. A pilot study was conducted by questionnaire survey at the airport. The results of the study showed that Russian tourists consider shopping (duty free) as part of their trip abroad. They are looking for a favorable price / quality ratio. Many of them do not plan their shopping in advance, but adhere to certain budget restrictions. The paper offers suggestions to improve customer satisfaction. The results of the study are useful for business persons and marketing managers in the international trade sphere.
© The Authors, published by EDP Sciences 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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