E3S Web Conf.
Volume 179, 20202020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|Number of page(s)||5|
|Section||Environmental and Industrial Design|
|Published online||23 July 2020|
The Design of Commercial Signboard Fonts in Shenyang to Establish Urban Visual Orders
1 Dalian University of Science and Technology, Dalian, Liaoning, 116052, China
2 Dalian University of Science and Technology, Dalian, Liaoning, 116052, China
3 Dalian University of Science and Technology, Dalian, Liaoning, 116052, China
* Corresponding author’s e-mail: firstname.lastname@example.org
Based on the idea of establishing urban visual orders, this paper aims to explore the demonstration form of Shenyang commercial signboard font designs under the influence of the visual order establishment and to handle problems currently existing on streets of Shenyang and major cities, including the chaos in words on commercial signboards that exerts an influence on the visual order. Method The innovative design plan is finally completed via on-site theoretical and survey research. Conclusion The design of commercial signboard fonts is an important element exerting an influence on the overall visual order of one street and even of a city. Two necessary methods of improving urban and regional visual environments are as follows: to fully consider the coordination between commercial signboard fonts and corresponding surrounding environments; and to well control such variables of commercial signboard fonts as forms, colors and materials.
© The Authors, published by EDP Sciences, 2020
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