E3S Web Conf.
Volume 179, 20202020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|Number of page(s)||4|
|Section||Environmental and Industrial Design|
|Published online||23 July 2020|
Apply of traditional cultural symbols into fashion design based on Cross-cultural communication
1 Faculty of Decorative Arts, Silpakorn University, Bangkok 10700, Thailand
2 Fujian Clothing Industry Technology Development Base, Fuzhou, Fujian, 350108, China
* Corresponding author’s email: firstname.lastname@example.org
Due to the popularity and importance of cross-cultural communication in our daily life, many countries have carried out various cross-cultural communication activities and researches. However, there is still a big research scope for the study of fashion design based on it. The main purpose of this article is to have a study on the cultural exchange between China and Thailand, with Long (“Dragon” in Chinese) and Naga as case study. The methods in this research can be regarded as the process of “decoding and encoding”. Final results are: 1) Extraction of design concepts on Long and Naga based on two times of decoding. 2) A demonstration of the new methodology which can be used for fashion designers to effectively extract cultural code in the background of cultural globalization. 3) It is a case study to do cross discipline research between fashion design with cross-cultural communication.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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