Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest

Industrial Engineering Department, Faculty of Engineering, Diponegoro University, Semarang, Indonesia

^* Corresponding author: novie.susanto@ft.undip.ac.id

Abstract

Tinjomoyo Tourism Forest Area is an object or tourist destination with the concept of ecotourism-based nature conservation in the city of Semarang, Central Java Province. The number of visitors, based on the tourist destination in the last three years (2015-2017) shows that the number of tourists visiting the Tinjomoyo Tourism Forest Area are 5,949 tourists in 2015, to 13,755 tourists in 2017. The area is inversely proportional to tourism in Semarang, including the park, Wildlife, Lele Park and Kreo Goa. To improve the visitor attention, it needs a development of potential strategy Ecotourism-based tourism objects using strengths, weaknesses, opportunities, threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. This study recommends development strategies that are analysed through data processing from internal and external factors and alternative strategies that become priority strategies that can be implemented. The results of the study found 23 indicators of strength indicators and 12 weakness indicators. While for external factors there are 12 indicators that appear with details of 6 opportunity indicators and 6 threat indicators. From the indicators found, a data processing is performed using the QSPM method that produces priority strategies.