E3S Web Conf.
Volume 217, 2020International Scientific and Practical Conference “Environmental Risks and Safety in Mechanical Engineering” (ERSME-2020)
|Number of page(s)||7|
|Section||Digital Technologies for Sustainability|
|Published online||14 December 2020|
Impact of globalization and digitalization on the efficiency of environmental development of territories
1 Don State Technical University, Gagarin sq., 1, Rostov-on-Don, 344003, Russia
2 Rostov State University of Economics, B. Sadovaya, st., 69, Rostov-on-Don, 344002, Russia
* Corresponding author: firstname.lastname@example.org
Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity. The interest in this area has been updated due to the development of globalization and increased competition of territories with each other. However, in the scientific literature there are many similar concepts related to territorial marketing, territorial marketing and regional marketing, which requires understanding and understanding of their essential characteristics and relationships. Along with this, it is of objective interest to characterize the main approaches to territory marketing due to their high demand for Russian reality.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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