Analysis on innovation strategy of agricultural sustainable business model – Taking Agricultural Maker Space “maker spark” in Sichuan Province as an Example

College of Management, Sichuan Agricultural University, Chengdu, China

^* Corresponding author: 13828@sicau.edu.cn

Abstract

Sustainable business model innovation is increasingly prominent in response to the increasingly urgent issue of sustainable development. It is a creative solution focusing on the long-term development of the organization. The problem of sustainable development in the agricultural field is prominent, and as the agricultural maker space, “maker spark” has become the experimental field and innovation highland of sustainable business model innovation in the agricultural field. Based on the investigation of 32 agricultural maker space operators in Sichuan Province, this paper uses the grounded research method to identify ten agricultural sustainable business model innovation strategies and put forward the concept framwork of “resource connotation mining, customer value optimization, value radiation and coordination” to describe the internal logic of achieving business sustainability, social sustainability and ecological sustainability. The paper also matches the ten sustainable business model innovation strategies with the nine common prototype strategies identified by foreign scholars. Finally, on the basis of in-depth analysis of the realistic constraints of China’s agricultural development, the paper believes that the innovation of agricultural sustainable business model is a creative response to the constraints of modern agricultural development.