Penta Helix Strategy in Rural Tourism (Case Study of Tugu Utara Bogor)

Hospitality and Tourism, STP Trisakti, IKPN Bintaro, Jakarta Selatan, 12330, Indonesia

^* Corresponding author: agiepradhipta@stptrisakti.ac.id

Abstract

This study aims to determine the extent of the implementation of the penta helix collaboration strategy in rural tourism (case study in the Tugu Utara of Bogor). The research method used in this study is qualitative by taking data using interviews, surveys and observations, and using data triangulation to strengthen this research. The results of this study stated that to foster sustainable rural tourism requires the involvement of elements that have the same tasks and contributions in developing a sustainable rural tourism program. Tugu Utara Village applies the penta helix strategy in the concept of planning, implementing and developing a sustainable rural tourism industry. The penta helix elements involved in Tugu Utara Village include: 1) the role of the village government as a regulator and facilitator, 2) the role of community institutions as managers of rural tourism programs, 3) the role of academics as a companion and source of knowledge, 4) the role of the world industry and business world as partners that grow the business and economic opportunities of rural communities; and 5) the function of social media in publicizing and promoting rural tourism industry products.