| Issue |
E3S Web Conf.
Volume 235, 2021
2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|
|
|---|---|---|
| Article Number | 01075 | |
| Number of page(s) | 5 | |
| Section | Research on New Energy Technology and Energy Consumption Development | |
| DOI | https://doi.org/10.1051/e3sconf/202123501075 | |
| Published online | 03 February 2021 | |
Research on brand alliance strategy innovation based on the big data analysis of consumers’ attitude Take Louis Vuitton and supreme as an example
Business School of Jianghan University, Manufacturing Industry Development Research Center on Wuhan city circle, Wuhan City, Hubei Province, P.R.China
e-mail xkyx@sina.com
As a big consumer of luxury brands, China has entered a period of rapid transformation under the impact of millennials and fashion brands. With the development of economy and the popularization of education, more and more people begin to purchase rationally, and consumers’ understanding of consumption is also gradually diversified. Based on the big data analysis of consumers’ attitude towards brand alliance, this paper puts forward some suggestions for the development of luxury brand and fashion brand in the future.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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