Issue |
E3S Web Conf.
Volume 235, 2021
2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|
|
---|---|---|
Article Number | 02060 | |
Number of page(s) | 4 | |
Section | Industrial Technology Development and Industrial Structure Adjustment and Upgrading | |
DOI | https://doi.org/10.1051/e3sconf/202123502060 | |
Published online | 03 February 2021 |
Analysis on China’s Export Brand Strategy
Wuhan University of Science and Technology, Wuhan, China
The development of the Internet era has brought about a globally integrated economic and trade system, which has enabled the economies of many countries to develop by leaps and bounds. Of course, under such an economic system, China’s economy has also benefited a lot. However, compared with other countries, China’s has many shortcomings in brand building. Although China’s is the world’s largest country in terms of exports, most of these exports are based on cheap labor costs and low-tech content, while the exports of branded products only account for a small part. This paper analyzes the current problems and deficiencies of China’s exports in brand and brand strategy by studying the competitiveness of Chinese export brands in the international market, and analyzes the solutions to these existing or possible problems.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.