Research on the Development of Internet Insurance in China ——Based on the exploration of the road of Huize insurance

Glorious Sun School of Business and Management(GSSBM), Donghua University, Shanghai, 200051, China

Abstract

In 2020, Huize insurance came to the market in the United States, which will again push the Inter net insurance industry to the peak of social concern. As the one of three pillars of the financial industry, the Internet insurance industry is generated with the promotion of Internet finance. After experiencing a blowou t growth around 2015, the Internet insurance industry bypassed the monopoly of traditional insurance indust ry, At that time, big and small companies had their own characteristics. But as the policy tightens, Internet i nsurance suffers. With the impact of the epidemic in 2020, people’s insurance awareness is constantly streng thened, and the Internet insurance industry will usher in a spring with its unique advantages. This paper com prehensively reviews the development of Internet insurance, analyzes the main problems of the Internet ind ustry, and put forward development recommendations based on Huize’s business model, explore methods th e Internet industry in the social sense of responsibility, product design, and connect with the epidemic, comb ine with the government, to strengthen the construction of preferential and universal insurance, innovate the PPP mode, combine insurance technology to carry on the prospect.