E3S Web Conf.
Volume 236, 20213rd International Conference on Energy Resources and Sustainable Development (ICERSD 2020)
|Number of page(s)||5|
|Section||Urban Environmental Architecture and Digital Design Application|
|Published online||09 February 2021|
Application of Symbols in Creative Technology Design —— Taking Mercedes-Benz as an example
Lanzhou Jiaotong University China
Symbols are widely used in all aspects of social life widely used in all aspects of social life, especially in the field of technology. Symbols highlight the characteristics of innovative technology design by transmitting information, increasing recognition, building brands and shaping images. In order to stand out and make great progress in fierce market competition, symbolic creative technology must be regarded as an important content of product design and integrated into it. This paper analyzes the importance of symbol creative change in product design and even brand through examples.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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