E3S Web Conf.
Volume 236, 20213rd International Conference on Energy Resources and Sustainable Development (ICERSD 2020)
|Number of page(s)||5|
|Section||Urban Environmental Architecture and Digital Design Application|
|Published online||09 February 2021|
Application of digital technology innovation in campus cultural and creative design——Take Jiangxi University of Finance and Economics as an example
1 School of art of Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China
2 School of art of Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China
3 School of art of Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China
With the rapid development of information technology and the continuous emergence of artificial intelligence, big data, cloud computing and other advanced technologies, design ushers in a new era of digital technology. The innovative application of digital technology in contemporary design in China promotes the rapid development of cultural and creative design. As an important carrier of university culture, cultural and creative products have become an important part of the construction of university culture, which plays an important role in publicizing the school cultural characteristics and promoting the school brand image. Based on the analysis of excellent campus cultural and creative cases at home and abroad, taking Jiangxi University of Finance and economics as an example, this paper explores the new application of digital technology in contemporary cultural and creative design.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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