Research On Ideological And Political Reform Of Tourism Management Specialty Course Under The Background Of Internet -- Taking Tourism Marketing As An Example

¹ Jiangxi Tourism & Commerce Vocational College, Nanchang, Jiangxi, 330000, China
² Jiangxi Tourism & Commerce Vocational College, Nanchang, Jiangxi, 330000, China
³ Jiangxi Tourism & Commerce Vocational College, Nanchang, Jiangxi, 330000, China

^* Corresponding author’s e-mail: 739960103@qq.com

Abstract

In the era of Internet big data in the 21st century, the Internet goes deep into all walks of life, which has brought a very profound influence on all walks of life. Nowadays, every industry with the blessing of the Internet can develop better and better. All walks of life are also more and more inseparable from the Internet. China is a large country rich in tourism resources, with the rapid development of the Internet, in the past ten years, China's tourism industry has also been rapid development. The concrete manifestation is the continuous increase of the number of tourists, the proportion of tourism income in the development of urban economy is increasing, and the tourism industry drives the consumption of the surrounding market. However, despite the hot development of tourism in China, we can not ignore the existing problems of tourism in China, such as deceiving consumers, market chaos, backward tourism products and a series of problems. Innovation market supervision and management system, maintain market order, so as to promote the development of tourism industry.