E3S Web Conf.
Volume 236, 20213rd International Conference on Energy Resources and Sustainable Development (ICERSD 2020)
|Number of page(s)||5|
|Section||Urban Environmental Architecture and Digital Design Application|
|Published online||09 February 2021|
Study on the Design of Luxury Exhibition Space Based on Narrative Theory
1 College of Fashion and Art Design, Donghua University, Yan 'an West Road, Changning District, Shanghai, China
2 College of Fashion and Art Design, Donghua University, Yan 'an West Road, Changning District, Shanghai, China
This thesis will take the narrative theory as the foundation, analyzing the narrative method of luxury display space. The author adopts the literature research method, systematic analysis method, and interdisciplinary research method to study the luxury display space. By discussing the relationship between the narrative theory and luxury exhibition space, and combining with the cases of luxury brand exhibition space, this paper explores how to apply the narrative theory to the design of luxury exhibition space. Re-examining the spatial narrative from an interdisciplinary perspective is not only conducive to the emotional communication between brands and consumers, but also conducive to the value construction and promotion of luxury brands.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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