E3S Web Conf.
Volume 236, 20213rd International Conference on Energy Resources and Sustainable Development (ICERSD 2020)
|Number of page(s)||5|
|Section||Urban Environmental Architecture and Digital Design Application|
|Published online||09 February 2021|
Study On The Graphic Structure And The Communication Ways Of Chinese Characters In The Light Of New Media
1 School Of Art Design, Hubei University Of Technology, Wuhan, Hubei Province, China
2 School Of Art Design, Hubei University Of Technology, Wuhan, Hubei Province, China
Objective The new media has promoted the presentation of three-dimensional dynamic Chinese character images on the screen, with temporal and spacial, virtual and interactive characteristics. Therefore, this article aims to study the influence of new media art on the graphic structure and the communication ways of Chinese characters. Method Through the Exploration of the graphic structure of Chinese character and screen, visual representations of the character image and communication ways of the image, this article makes it clear that the character image supported by the new media technology is expanded from two-dimensional to three-dimensional mode, from static to dynamic state. Conclusions There appears more and more three-dimensional character image design which is presented with the new media. For example, animation and hypertext technology add the concept of motion to Chinese character, which means characters are designed in a dynamic way, getting rid of the traditional static subtitle presentation and bringing character design unprecedented opportunities and challenges.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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