E3S Web Conf.
Volume 236, 20213rd International Conference on Energy Resources and Sustainable Development (ICERSD 2020)
|Number of page(s)||5|
|Section||Urban Environmental Architecture and Digital Design Application|
|Published online||09 February 2021|
Research on the Application of Cultural Symbol Digitization in Movie Poster Design
Institute of Art & Design Qingdao University of Technology Qingdao, Shandong Province, China
With the vigorous development of the film industry, film posters, as the first impression of the film on the audience, break the language barrier and become an important medium for the output of cultural ideology. From the perspective of cultural symbols, this article explores the differences between the digitalization of Eastern and Western cultural symbols in the design of Chinese and foreign movie posters, and analyzes the digital symbols in the design of movie posters from a cultural perspective, providing a new thinking for the digital design of cultural symbols in movie posters.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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