E3S Web Conf.
Volume 247, 2021International Conference on Efficient Production and Processing (ICEPP-2021)
|Number of page(s)||5|
|Published online||05 April 2021|
The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region
Krasnoyarsk State Agrarian University, Krasnoyarsk, Russia
* Corresponding author: firstname.lastname@example.org
The article considers the system of product distribution and the possibilities of its development and improvement through the use of progressive, digital marketing technologies on the example of agricultural enterprises in the Krasnoyarsk Region in Russia. This problem becomes particularly relevant in times of crisis, when the need to reduce the cost of production increases. The process of product distribution is quite expensive, it has a number of organizational disadvantages. This process does not fully use modern digital marketing technologies to form a customer base, which would significantly speed up the process of product distribution. The article identifies the factors that restrain the development of the process of product distribution, which include: long distances between the subjects of the process, insufficient development of the transport network, its slow renewal, lack of distribution centers and their weak technical equipment, insufficiently developed infrastructure. Also, for a more effective organization of product distribution channels, it is necessary to actively implement modern digital marketing technologies in the process of product distribution, which will help to form a customer base and develop long-term communications with potential customers.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.