E3S Web Conf.
Volume 250, 20211st Conference on Traditional and Renewable Energy Sources: Perspectives and Paradigms for the 21st Century (TRESP 2021)
|Number of page(s)||7|
|Section||Sustainable Development and Energy Markets|
|Published online||09 April 2021|
Green brands and sustainable entrepreneurship
Institute of Engineering and Environmental Security, Togliatti State University, Belorusskaya str. 14, 445020 Togliatti, Russian Federation
* Corresponding author: firstname.lastname@example.org
Our paper focuses on the development of green brands as the part of the sustainable environmental management. It demonstrates that the main goal of the green technology is to focus on the specific interface of environmentally-friendly and sustainable technology, innovation and business development. It is building solutions that promote the development of clean energy, energy efficiency, renewable energy and efficient technologies. Moreover, it makes it clear that one should also underline the importance of sustainable transport, sustainable agriculture and sustainable urban development within this context. In addition, the paper focuses on the green marketing and environmental management as the parts of the sustainable entrepreneurship of the 21st century. It becomes clear that environmental benefits of products and services should be highlighted and advertised by business companies in order to sustain their position on the globalized markets with severe competition.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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