Green brands and sustainable entrepreneurship

Institute of Engineering and Environmental Security, Togliatti State University, Belorusskaya str. 14, 445020 Togliatti, Russian Federation

^* Corresponding author: ntc@tltsu.ru

Abstract

Our paper focuses on the development of green brands as the part of the sustainable environmental management. It demonstrates that the main goal of the green technology is to focus on the specific interface of environmentally-friendly and sustainable technology, innovation and business development. It is building solutions that promote the development of clean energy, energy efficiency, renewable energy and efficient technologies. Moreover, it makes it clear that one should also underline the importance of sustainable transport, sustainable agriculture and sustainable urban development within this context. In addition, the paper focuses on the green marketing and environmental management as the parts of the sustainable entrepreneurship of the 21^st century. It becomes clear that environmental benefits of products and services should be highlighted and advertised by business companies in order to sustain their position on the globalized markets with severe competition.