| Issue |
E3S Web Conf.
Volume 250, 2021
1st Conference on Traditional and Renewable Energy Sources: Perspectives and Paradigms for the 21st Century (TRESP 2021)
|
|
|---|---|---|
| Article Number | 07005 | |
| Number of page(s) | 8 | |
| Section | Energy Research and Social Sciences | |
| DOI | https://doi.org/10.1051/e3sconf/202125007005 | |
| Published online | 09 April 2021 | |
A visualization of the energy-saving problems
Department of Information Technologies and Design, State University of Infrastructure and Technologies, Kyrilivska str. 9, Kyiv 04071, Ukraine
* Corresponding author: akademiki@ukr.net
This paper focuses on the visualization of eco problems and the latest green technologies, including energy-saving. Today, there are four color-graphic means in advertising: photography, graphics (drawing or computer graphics), font compositions, and often a combination of these. Our study considers the imagery and stylistics of eco poster as a type of public advertising, and ascertains that in the subject of energy-saving a light bulb as the visual stereotype prevails. The paper indicates the importance of system design thinking, the use of creative approaches in the educational process of designers (metaphor, metonymy, hyperbole, association, allegory also) in creating social appeals for a wide audience – from young children to the older generation. Moreover, it emphasized the social value of design, and the aesthetic, moral as well as communicative aspects of visual information of environmental orientation within the context of this study.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.