E3S Web Conf.
Volume 250, 20211st Conference on Traditional and Renewable Energy Sources: Perspectives and Paradigms for the 21st Century (TRESP 2021)
|Number of page(s)||8|
|Section||Energy Research and Social Sciences|
|Published online||09 April 2021|
A visualization of the energy-saving problems
Department of Information Technologies and Design, State University of Infrastructure and Technologies, Kyrilivska str. 9, Kyiv 04071, Ukraine
* Corresponding author: firstname.lastname@example.org
This paper focuses on the visualization of eco problems and the latest green technologies, including energy-saving. Today, there are four color-graphic means in advertising: photography, graphics (drawing or computer graphics), font compositions, and often a combination of these. Our study considers the imagery and stylistics of eco poster as a type of public advertising, and ascertains that in the subject of energy-saving a light bulb as the visual stereotype prevails. The paper indicates the importance of system design thinking, the use of creative approaches in the educational process of designers (metaphor, metonymy, hyperbole, association, allegory also) in creating social appeals for a wide audience – from young children to the older generation. Moreover, it emphasized the social value of design, and the aesthetic, moral as well as communicative aspects of visual information of environmental orientation within the context of this study.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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