| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 03021 | |
| Number of page(s) | 4 | |
| Section | Research on Earth Climate and Land and Ocean Resources | |
| DOI | https://doi.org/10.1051/e3sconf/202125103021 | |
| Published online | 15 April 2021 | |
A Study on the Promotion of Rural Cultural Value from the Perspective of Integration of Culture and Tourism: A Case Study of Xufu Cultural Village
1 College of Economics and Social Welfare, Zhejiang Shuren University, Hangzhou 312028, China
2 School of International Economy and Tourism Management, Zhejiang International Studies University, Hangzhou 310023, China
2318196055@qq.com
zhoubo0043@126.com
The integration of culture and tourism is a major trend in the development of culture and tourism. The development and utilization of cultural products is the key and important support to extend the tourism industry chain and enhance tourists’ sense of experience and satisfaction. From the perspective of integration of culture and tourism and promotion of cultural value, this paper aims at the current situation of insufficient cultural connotation, inadequate display and low recognition of Xufu, and reconstructs and reproduces the culture from four dimensions: cultural experience, function, industry and symbol.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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