| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 03027 | |
| Number of page(s) | 10 | |
| Section | Research on Earth Climate and Land and Ocean Resources | |
| DOI | https://doi.org/10.1051/e3sconf/202125103027 | |
| Published online | 15 April 2021 | |
Factors Affecting Temple Tourism Activities– A Case Study of Taiwan Lukang Tianhou Temple
1 Faculty of Management Engineering, Huaiyin Institute of Technology, 1 E MeiCheng Rd. Huain An, Jiang Su, P.R. China
2 Jiangsu Smart Factory Engineering Research Centre, College of Management and Engineering, Huaiyin Institute of Technology, Huain An, China
3 Student Affairs Office, Huaiyin Institute of Technology, 1 E MeiCheng Rd. HuainAn, JiangSu, P.R. China
* Corresponding author: djs55211@qq.com
This study found that the factors that affect participation in temple activities are temple activity involvement, place identity, satisfaction, and willingness to revisit. They are positively correlated with each other. When the degree of involvement in temple activities is higher, the degree of recognition of local temples is higher; at the same time, the satisfaction is higher, and the willingness to revisit also increases. The degree of involvement in temple activities is positively correlated with place identity and satisfaction. And place identity is positively related to satisfaction. Satisfaction is also positively related to willingness to revisit. From this research, it is found that Taiwanese participation in temple activities is integrated with usual leisure and recreation activities.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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