| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 03092 | |
| Number of page(s) | 4 | |
| Section | Research on Earth Climate and Land and Ocean Resources | |
| DOI | https://doi.org/10.1051/e3sconf/202125103092 | |
| Published online | 15 April 2021 | |
Research Progress of Online Review Content Based on Interpretation Level Theory
Lanzhou University of Technology, 730050 Lanzhou, Gansu, China
* Corresponding author: 891782206@qq.com
Online reviews have become the main method of information dissemination, an important factor in consumer purchase decisions, and an important basis for merchants to improve their services. It has attracted the attention of scholars. The application of explanation level theory in consumer behavior research has begun to show an increasing trend. After sorting out the existing literature, it is found that the online review literature based on the interpretation level theory mainly studies the impact on consumers’ purchase intention from the three perspectives of reviewers, review content and review readers. Among them, the content of comments is mostly discussed in terms of comment type and information quality, but it has not been systematically summarized. Using the literature review method, based on the interpretation level theory, the review type, information quality, interpretation type and perceived similarity are analyzed from the perspective of review content, and the existing literature is sorted in order to provide references for future research.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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