Research on the Innovation Strategy of Beijing Night Culture Tourist Area Based on Tourist Survey

School of Landscape Architecture, Beijing Forestry University, Beijing, China

Abstract

With the diversified trend of tourism demand in Beijing and the rising tide of night economic development in recent years, the famous cultural tourism scenic spots in Beijing have gradually become the hot spot of night tourism development, and night cultural tourism is more and more favored by tourists. At the same time, the night tourism market of Beijing cultural tourism destination is affected by such reasons as insufficient planning perfection, low level of employees, imperfect supply of environmental facilities and so on, and there are still many problems in the development of tourism market in the area. This paper uses the method of network text analysis to obtain the tourists' feedback information from the tourism online platform, and analyzes the collected data by using the rose data software, and then studies the consumption demand of Beijing night cultural tourism destinations and the tourism perception image of night tourism destinations. It is found that there are passenger congestion, low service quality and strict commercialization in Beijing's famous cultural tourism destinations This kind of problem has a real impact on tourists' perception and willingness to revisit. Based on the findings of the above problems, combined with the domestic research on the development of night economy, this paper puts forward relevant suggestions on the development and improvement of tourism products in Beijing cultural tourism destinations, so as to better identify the quality of destinations and tourists' needs, and analyze the opportunities and challenges that may be faced in the development process of Beijing night tourism destinations, providing reference for the development of Beijing night tourism in the future.