Transformation of Business Analytics from Business Intelligence

Alliance Manchester Business School Booth Street West, Manchester, M15 6PB, UK

Corresponding author: zhaoyifan0327@outlook.com

Abstract

With the development of economy, numerous techniques, tools, and concepts have appeared to fit the intensive and competitive market. Especially for some enterprises in retail industry, they face the problem of digital transformation, which requires advanced organizational strategies, business analytics technology, dynamic capabilities, value-creating actions to help solve the problem. This paper analyzes the real cases of digital transformation in some Chinese enterprises to show how business intelligence gradually developed into business analysis and how it creates value to the business. Real experience of the author and the research resources of her internship in a consulting company are also shared. Enterprises often use SAP, ERP, IaaS, SaaS, PaaS to build the cloud services and infrastructure of data ware, which are the products of business analytics. The author analyzes how business analytics help enterprises use effective and intelligent analysis on the data and business to improve the performance of the enterprises, which can make the enterprises become competitive and outstanding. In addition, the difference between business intelligence and business analytics, and how the value business analytics creates to the enterprises in theoretical and practical way are introduced. Finally, the author finds the significant of data and analytical tools to the present and future development in different industries, and predicts the general trend that might happen in the future. People can also realize the impact that data brings to their daily life.