| Issue |
E3S Web Conf.
Volume 253, 2021
2021 International Conference on Environmental and Engineering Management (EEM 2021)
|
|
|---|---|---|
| Article Number | 03015 | |
| Number of page(s) | 6 | |
| Section | Environmental Equipment Engineering Management and its Technical Application | |
| DOI | https://doi.org/10.1051/e3sconf/202125303015 | |
| Published online | 06 May 2021 | |
Evaluation Index System of Enterprise WeChat Official Account Operational Capability
1 State Grid Energy Research Institute Management Consulting Institute Beijing, China
2 State Grid Energy Research Institute Management Consulting Institute Beijing, China
3 State Grid Energy Research Institute Management Consulting Institute Beijing, China
a xialiyu@sgeri.sgcc.com.cn
b wangyouzi@sgeri.sgcc.com.cn
c wanghan@sgeri.sgcc.com.cn
In order to provide reference standard for evaluating the operational capability of WeChat official account, we build a evaluation index system to improve the management level of publicity work. First, the evaluation index system of WeChat official account is designed. Then, the method of determining the weight of subjective and objective indicators combining Delphi method and principal component analysis is proposed. The per capita method for eliminating the influence of the scale of enterprises and the logarithmic normalization method for handling uneven data are proposed. Finally, the empirical study of the 12 official accounts of State Grid is made. The evaluation index system of WeChat official account includes 4 first level indicators and 15 two level indicators. This study proposes that the index system and data processing method are scientific.
© The Authors, published by EDP Sciences, 2021
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