| Issue |
E3S Web Conf.
Volume 253, 2021
2021 International Conference on Environmental and Engineering Management (EEM 2021)
|
|
|---|---|---|
| Article Number | 03018 | |
| Number of page(s) | 4 | |
| Section | Environmental Equipment Engineering Management and its Technical Application | |
| DOI | https://doi.org/10.1051/e3sconf/202125303018 | |
| Published online | 06 May 2021 | |
Exploration of Attitude Change Theory in Online Public Opinion Guidance
College of Information and Communication National University of Defense Technology Xi’an, China
Corresponding author: 5207539@qq.com
Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen’s opinions change and how to facilitate those changes are at the core of online public opinion control and guidance.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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