Influence of Network New Media on the Digital Dissemination of Chinese Literature

Jiangxi Open University, Jiangxi Nanchang, 330046, China.

Abstract

The significance and value of literature itself determine the importance of literary communication, and literary text communication contains the communication of literary value and significance. Communication is the carrier of transmitting literary works and the bridge between literature and audience. At present, the network new media has become the most frequently used media platform for the public, providing an independent space for individual information production, accumulation, sharing and dissemination. In this paper, literature communication is defined as "the communication of literary text", taking the literature communication caused by "Wang Guozhen's death" as the research object, through the analysis of the content of relevant information and the questionnaire survey of the audience, the statistics show that the people who get the information through wechat circle of friends are the most, accounting for 33%, and the influence of network new media on literature communication and the reasons for its influence are analyzed.