E3S Web Conf.
Volume 255, 2021International Conference on Sustainable, Circular Management and Environmental Engineering (ISCMEE 2021)
|Number of page(s)||10|
|Published online||03 May 2021|
An evaluation of the economic and green market utility in a circular economy
1 National Economic University named after Vadym Hetman, Department of Marketing named after A.F.Pavlenko, 54/1 Peremohy Avenue, Kyiv, Ukraine
2 National Economic University named after Vadym Hetman, Department of International Economics, 54/1 Peremohy Avenue, Kyiv, Ukraine
3 Odessa National University of Economics, Head of the Department of Marketing, 8 Preobrazhenskaya str., Odessa, , Ukraine
4 Cracow University of Economics, ul. Rakowicka 27, 31-510 Kraków, Poland
* Corresponding author: firstname.lastname@example.org
The article focuses on the problem of evaluation of new markets in a circular economy, substantiating the need to assess not only economic performance, but also green utility in the process of making managerial decisions. The article proposes an algorithm for calculating the complex Index of Economic and Green Market Utility (IEGMU) for the region in the field of car sharing. It covers such indicators as market capacity and dynamics, the level of impact on the traditional automotive sector, as well as the green effect, which includes the reduction of carbon dioxide emissions, product (vehicle) consumption, and pressure on transport infrastructure. The advantage of the proposed algorithm is the possibility of using matrix analysis to determine the stage of development of each market. As an approbation, the article presents the calculation of the index for such regions as North America, Europe and Asia.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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