E3S Web Conf.
Volume 258, 2021Ural Environmental Science Forum “Sustainable Development of Industrial Region” (UESF-2021)
|Number of page(s)||9|
|Section||Environmental Planning and Economic|
|Published online||20 May 2021|
Priority goals for the strategic development of industrial enterprises based on sustainable marketing
1 Don State Technical University, 1, Gagarin Square, Rostov-on-Don, 344000, Russia
2 Peter the Great St. Petersburg Polytechnic University, 29, Politechnicheskaya St., Saint Petersburg, 195251, Russia
3 Belgorod State University, 85, Pobedy St., Belgorod, 308015, Russia
* Corresponding author: firstname.lastname@example.org
The article was prepared on the basis of the conceptual research method that relies on the study of academic literature to find and integrate various concepts, including aspects of sustainable development, marketing management of an industrial enterprise, organizational levels of decision-making, and strategic management. The proposed method to determine the goals for sustainable strategic development of industrial enterprises involves assessing the priorities of stakeholders’ interests based on the Mitchell-Agle-Wood Salience Model. Identification of stakeholders, determination of the importance of each of the groups and ranking of their sustainable development goals allow industrial enterprises to justify the concentration of resources in the most important areas of sustainable development for enterprises. The algorithm makes it possible to provide a deeper insight into the stakeholders surrounding the enterprise, due to the fact that the interests of those participating in the business processes are taken into account, which subsequently will have a positive effect on meeting the strategic goal of the enterprise. This allows stakeholders and enterprises to avoid unnecessary expenses and to increase the efficiency of the developed programs. The results obtained would be useful for practitioners who determine the strategic direction of industrial enterprises and are looking for sustainable mechanisms for joint marketing management.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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