| Issue |
E3S Web Conf.
Volume 258, 2021
Ural Environmental Science Forum “Sustainable Development of Industrial Region” (UESF-2021)
|
|
|---|---|---|
| Article Number | 06067 | |
| Number of page(s) | 9 | |
| Section | Environmental Planning and Economic | |
| DOI | https://doi.org/10.1051/e3sconf/202125806067 | |
| Published online | 20 May 2021 | |
Marketing assessment of innovation potential of water filter manufacturers
1 Vyatka State University, 610000, Moskovskaya str., 36, Kirov, Russia
2 Moscow Witte University, 115432, 2nd Kozhukhovsky passage, 12, Moscow, Russia
3 Perm State Institute of Culture, 614000, Gazeta Zvezda St., 18, Perm, Russia
4 Perm State Agro-Technological University named after Academician D.N. Pryanishnikov, 614990, Petropavlovskaya str., 23, Perm, Russia
5 Perm State University, 614990, Bukireva str., 15, Perm, Russia
6 Plekhanov Russian University of Economics, Stremyanny per., 36, Moscow, Russian Federation
* Corresponding author: burtseva10@mail.ru
The study focuses on analyzing the products of water filter manufacturers using marketing tools. In the course of the study, factorial, cluster, regression analysis, as well as multivariate scaling were used. As a result, it was revealed that 65% of buyers rely on 4 main factors when buying filter products: price-value ratio, assortment depth, assortment saturation, and advertising support.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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