Clusters as a new management system of the Skadar Lake in Montenegro

Moscow State University of Civil Engineering, Yaroslavskoe shosse, 26, Moscow, 129337, Russia

^* Corresponding author: v.herbez@yahoo.com

Abstract

Skadar Lake, located in Montenegro, is a valuable natural resource that combines a favorable climate, unique flora and fauna, as well as numerous cultural and historical monuments. For the sustainable development of the Skadar Lake, a new system of natural and human resources management is needed that corresponds to the cluster approach. An analysis determined the main components of tourist and recreational clusters necessary for the transition from the development of single territories with a tourist potential to the sustainable development of the whole territory of the Skadar Lake, creating a synergistic effect. The possibility of creating tourist and recreational clusters on the territory of the Skadar Lake in Montenegro, is considered as a system integrated into the national and local framework of strategic planning, increasing the viability of tourism and having a multiplier effect on it as well as related services. The analysis confirmed the need for a strategic and systematic approach in the sustainable development of Skadar Lake, and also emphasized the relevance of the cluster approach in the tourism development. Skadar Lake should be considered as a whole region and unique system of tourist and recreational cluster in order to create an efficient and flexible structure, which, within the framework of ecotourism and in accordance with the principles of sustainable development, will benefit both nature and visitors.