E3S Web Conf.
Volume 273, 2021XIV International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness - INTERAGROMASH 2021”
|Number of page(s)||14|
|Section||Agricultural Management and Environmental Economics|
|Published online||22 June 2021|
Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises
Don State Technical University, Gagarina sq., 1, Rostov-on-Don, 344003, Russia
* Corresponding author: email@example.com
The authors introduce their vision of modern world understanding by the managers and engineering staff of agricultural enterprises in the era of total communications and digitalization of agriculture, referring to the “seventh sense” as a fundamental instinct for comprehension of reality and existence which places human at the centre. In the technical age, engineering marketing is crucial in terms of perception of innovation technology advantages for development of a new entrepreneurial way of thinking, especially for engineers, given their significant participation in commercial projects of agro-industrial complex. The development of integrated hybrid production in agro-industrial complex for innovative agricultural production taking into account different business lines of various enterprises of the complex is suggested to achieve synergy and build a socially-oriented system. The proposals for business development are also introduced.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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