| Issue |
E3S Web Conf.
Volume 273, 2021
XIV International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness - INTERAGROMASH 2021”
|
|
|---|---|---|
| Article Number | 08057 | |
| Number of page(s) | 7 | |
| Section | Agricultural Management and Environmental Economics | |
| DOI | https://doi.org/10.1051/e3sconf/202127308057 | |
| Published online | 22 June 2021 | |
Formation of marketing clusters in the agro-industrial complex of Russia
1 Don State Technical University, 1, Gagarin Sq., 344003, Rostov-on-Don, Russia
2 Rostov State University of Economics (RSUE), 69, B. Sadovaya St., 344002, Rostov-on-Don, Russia
3 Federal Rostov Agricultural Research Centre (FSBSI FRARC), Institutskaya str. 1, 346735, p. Rassvet, Aksay district, Rostov region, Russia
* Corresponding author: s.ugrimova@yandex.ru
The topical theoretical issues along with the experience of establishment and functioning of clusters in the agro-industrial complex are analyzed in the article. The theoretical background of their formation and the system of basic concepts of marketing cluster operation in the agro-industrial complex are considered, economic benefits from its formation and expected challenges for cluster functioning are evaluated. The working-out of strategic areas for marketing clusters’ formation in Russia is conducted in the article, which will enable the dynamic development of the country’s economy in complex current conditions. Conceptually, the clustering of economy is based on a combination of national and regional interests and opportunities intended to strengthen the real sector and raise the population’s living standards on this basis. The developed model of marketing cluster in the agro-industrial complex is presented and the principles of its creation and further functioning are described.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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